Shared purpose,
separate focus.
A DMO's visibility problem is not the same as a hotel's conversion problem, and neither is the same as an organisation that doesn't know where AI fits into its workflow. One service trying to serve all three would serve none of them well.
So Novitatis operates as a network of focused brands. Each one is built for a specific audience, uses methods suited to that scale, and delivers results that can be measured at that level. The strategy behind them is shared. The execution is precise.
Business level · GBP audit & mentoring
Google profile audit
for tourism businesses.
60% of travel searches end without a click. The decision is made directly on Google, before a visitor ever reaches your website or booking page. Hotels, restaurants and attractions that hand over that moment to incomplete profiles lose guests to better-optimised competitors. We audit the profile, deliver a full report and walk through every fix on Zoom.
Scores by category
Transparent scoring across basic info, photos, reviews and map presence.
Detailed error list
A full list with screenshots of every issue found (e.g. price level, 360° photo, name consistency).
Improvement suggestions
Clear action steps: photo refresh, posts, Q&A, attribute completion, competitor comparison.
Audit report: sample extract
Google Business Profile audit: Sample Boutique Hotel & Restaurant
Overall score
63%
Scores by category
- Basic information22/35
- Photos & media18/35
- Reviews & reputation13/15
- Map presence7/10
Quick fix priority list
- 1.Unify NAP data across all platforms
- 2.Immediately add price level, phone number and website link
- 3.Upload a 360° virtual tour
- 4.Introduce a review response process (respond within 24 hours)
- 5.Complete all attributes in full
- 6.Regularly refresh photo and video content
Screenshot sample (Google Maps view)
What's in the PDF report?
We send the report, then walk through it together on Zoom so every action step is clear.