Background Paths
Background Paths
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Education & mentoring

We teach tourism teams to work with AI and run their own online presence.

Destinations, national tourism organisations and the providers in their ecosystem, down to individual SMEs, come to us to build the skills their work now demands. We train teams to put AI to use in their real tasks, and we show smaller businesses how to own their visibility in search, on Google Maps and in AI answers.

What we do

01

AI training for tourism teams

What changes when a team can actually use AI in its daily work? We run training that takes a tourism team through prompting, content, data and reporting, and image generation, applied to the real tasks a destination faces. People leave able to fold these tools into the work they already do.

02

Google Business Profile courses

Most travellers meet a tourism business on Google long before they reach its website. Through our Turizmus Tudástár courses, providers learn to set up and optimise their Google Business Profile, manage reviews and online reputation, read their performance, and stay findable as AI reshapes search. Built for owners and small teams who run their own listing.

03

One-to-one mentoring

What does this business need to fix first? In personal mentoring sessions we work through an organisation's Google presence with the people who manage it, and close with a scored report that rates where it stands and sets out the fixes in priority order. Each session is shaped around the business in front of us.

04

Online visibility

How visible is a destination or provider when someone searches, or asks an AI? Under Visible Tourism we teach the practice behind it: GEO and AEO, Google Maps presence, and appearing in AI-driven search, alongside audits that show where you currently stand. The focus is skills a team can apply to its own listings and content.

05

Workshops & product development

Where do providers most often lose ground? Our workshops cover product and package development, online presence and the digital skills providers need day to day. Designed for groups of tourism businesses, they turn shared challenges into skills a team can put to work at once.

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Projects behind this service.

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