Background Paths
Background Paths
Our Projects

The work behind the method.

A record of delivered work across consulting, education and development: research studies, destination strategies, training and digital builds. Open any project for a short summary, with the full executive report a click away where one exists.

Digital tourism research: online visibility of 1,300+ Lake Balaton providers
Consulting & strategy

Online visibility of 1,300+ Balaton providers

Online-visibility analysis of more than 1,300 Lake Balaton providers, the first Hungarian study to trace the full digital visitor journey.

2022 · Lake Balaton

Wine and gastronomy tourism development plan across three priority destinations
Consulting & strategy

Wine and gastronomy development plan

A wine- and gastro-tourism development plan with a proprietary rating system across Lake Balaton, Tokaj and Sopron-Fertő.

2020 · Balaton, Tokaj, Sopron

Lake Balaton Cycle Route feasibility study and CBA (GINOP-7.1.9)
Consulting & strategy

Balaton Cycle Route feasibility study

A feasibility study and cost-benefit analysis for region-wide development of the Lake Balaton Cycle Route, connecting shoreline and hinterland settlements.

2018 · Lake Balaton

Hospitality-venue categorisation: methodology and regulatory preparation (Gov. Decree 634/2020)
Consulting & strategy

Hospitality venue categorisation (634/2020)

A national hospitality-venue business-type methodology that was incorporated into Government Decree 634/2020 (XII. 22).

2020 · Hungary, national

Tourist attraction development concept and feasibility study (HUF 1.45 billion)
Consulting & strategy

Attraction development: HUF 1.45bn study

A feasibility study and operating model for a HUF 1.45 billion tourist attraction, handed over in 2022.

2020

Strategy development and strategy management for SMEs with design thinking
Consulting & strategy

Strategy for SMEs with design thinking

Recurring strategy-development and strategy-management projects for SMEs, from whole-organisation workshops to long-term implementation support.

2018-2022

Winery brand strategy: design thinking and experience design in wine tourism
Consulting & strategy

Winery brand strategy in wine tourism

A deliberate winery brand strategy built on audience insight, with persona and experience-design workshops and visitor-journey analysis.

2021

International youth-policy research and methodological handbook
Consulting & strategy

International youth-policy research and handbook

International research into youth ministry, built on 15 expert interviews and 260+ young people, presented to decision-makers.

2020 · National / international

Museum education as a tourism product: national study across 24 institutions
Consulting & strategy

Museum education as tourism product

National study assessing 24 institutions to define when museum education works as a tourism product.

2018 · National (24 institutions)

Community assessment and community-development strategy
Consulting & strategy

Community assessment and development strategy

A parish community assessed via survey and interviews, then a development strategy and one-year action plan built with the members.

2018 · Organisational

AI in tourism: practical training for a destination management organisation
Education & mentoring

AI in tourism: training for a DMO

Tailored AI training for a Lake Balaton DMO team, translating generative AI and GEO/AEO into everyday tourism workflows.

2025 · Lake Balaton

Online presence training for tourism providers: from website to online sales
Education & mentoring

Online presence training for tourism providers

Practical training on digital visibility for tourism providers, built on our own research into Lake Balaton providers' digital maturity.

2023 · Lake Balaton

Developing the methodology for destination-development strategy
Consulting & strategy

Destination-development strategy methodology

A repeatable, data-driven methodology for producing tourism destination-development strategies consistently across any destination.

2023 · Regional / local

Cserkeszőlő tourism strategy and visitor-journey development
Consulting & strategy

Cserkeszőlő tourism strategy

A data-driven tourism strategy and visitor-journey development for Cserkeszőlő, mapping the whole guest experience.

2026 · Cserkeszőlő

AI visibility audit for the Lake Balaton destination
Consulting & strategy

AI visibility audit for the Lake Balaton destination

We measured how Lake Balaton appears in AI search, analysing 210 AI answers and 6,015 cited source URLs in a single profile.

2026 · Lake Balaton

Goshuin Companion: AI travel companion app for Japanese temple stamps
Development & digitalisation

Goshuin Companion: AI travel app for Japan

A minimalist iOS app that photographs a Japanese temple stamp, identifies the temple, translates the kanji and files it in a digital diary.

Japan

Guest satisfaction index and Lake Balaton pilot
Consulting & strategy

Guest satisfaction index and Lake Balaton pilot

We built a guest-satisfaction index giving comparable feedback on service quality, then tested it in a Lake Balaton pilot.

2026 · Lake Balaton

Lake Balaton demand and supply analysis: primary data and year-round opening
Consulting & strategy

Balaton demand and supply analysis

A statistical analysis of Lake Balaton tourism demand and supply, built on our own field data, focused on year-round opening and seasonality.

2022 · Lake Balaton

Cycling tourism situation analysis and tour-guide training
Consulting & strategy

Cycling tourism analysis and guide training

A situation analysis and development directions for cycling tourism after COVID-19, with a tour-guide training that builds professional supply.

2021

Balatonfenyves brand identity and website
Development & digitalisation

Balatonfenyves brand identity and website

A unified visual identity and a modern, digitally accessible website for Balatonfenyves, increasing the town's tourism visibility online.

2025 · Balatonfenyves

Magyar Energia Centrum Ltd. corporate website
Development & digitalisation

Magyar Energia Centrum Ltd. corporate website

A modern, clear and digitally accessible corporate website for Magyar Energia Centrum Ltd., presenting its activities and services.

2022

Tourism impact assessment of events across five priority regions
Consulting & strategy

Events tourism impact assessment

Comparable event impact data across five priority tourism regions, built on a unified rating system and full field surveys.

2020 · Five priority regions, Hungary

Integrating local products into tourism: Mátra-Bükk region
Consulting & strategy

Local products in tourism: Mátra-Bükk

Research into local producers' tourism role in Mátra-Bükk, surveying 42 producers and 28 hospitality venues, with a visitor recipe collection.

2020 · Mátra-Bükk

Education & mentoring2025
Education & mentoring

Travel-package training for tourism providers

A one-day practical training on building sellable travel packages, from pricing and packaging to online presentation and sales.

2025

Research on family-friendly events
Consulting & strategy

Research on family-friendly events

National research defining what makes an event genuinely family-friendly: a criteria system, best practices and development recommendations.

2018 · Hungary

Supply analysis of Lake Balaton bike rentals
Consulting & strategy

Supply analysis of Lake Balaton bike rentals

A supply analysis of bike rentals across the Lake Balaton priority region, mapping service characteristics, gaps and development opportunities.

2021 · Lake Balaton

Kecskeméti Konzerv Ltd: GINOP-1.2.1 development project preparation
Consulting & strategy

Kecskeméti Konzerv: GINOP-1.2.1 project prep

Professional preparation of a GINOP-1.2.1 funding application for technological modernisation and production-capacity expansion.

2017 · Kecskemét

Kincsesbánya cycle path: needs assessment, market research and marketing strategy
Consulting & strategy

Kincsesbánya cycle path strategy

Needs assessment, market research and marketing strategy for the Kincsesbánya cycle-path development under TOP-1.2.1.

2018 · Kincsesbánya