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Education & mentoring2023 · Lake Balaton

Online presence training for tourism providers

A practical training for tourism providers covering the real steps of digital visibility: website and Google My Business optimisation, and online sales. Participants worked on their own businesses with real examples so they could go on to improve their digital presence and grow their online revenue independently. The curriculum builds on our own research into the digital maturity of Lake Balaton providers, so it starts from market reality.

The goal of the training is for tourism providers to then independently improve their digital presence and grow their online revenue.

Project detail

An online-presence training for tourism providers covering the practical steps of digital visibility, website and Google My Business optimisation, and online sales. The goal was not theory but independence: working on their own businesses with real examples, participants learned the steps to then improve their digital presence and grow their online revenue themselves. The curriculum builds on our own research into the digital maturity of Lake Balaton providers , so it starts from market reality.

Service
Education & mentoring
Year
2023
Location
Lake Balaton
Scope
Organisational / group
Methods
Website and Google My Business optimisation; digital marketing; online sales; hands-on workshop
online presencedigital visibilityGoogle My Businesswebsiteonline salestourism trainingSME digitalisation

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