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Public speaking

Talks built on our own research.

Adam Schmutz speaks on the digital future of tourism in Hungarian and English, from conference keynotes to closed-door workshops with destination teams. Every talk is research-led: the arguments come from our own primary data on how destinations and providers behave online, the same work that runs through our peer-reviewed publishing and an active PhD at the University of Pannonia.

Around a decade of consulting sits underneath it, so the room hears where the field is going and what a destination can do next. We are a national reference point for AI search visibility and the digital presence of destinations, and the talks now travel internationally.

What we speak about

01

Being found in the age of AI search

How destinations and providers get found, or get skipped, as search shifts from results pages to AI answers. We cover GEO and AEO, and why they are not the old SEO.

02

Online presence that sells

Why so many tourism businesses are technically online yet commercially invisible, and what closes that gap, from the Google ecosystem to the online visitor journey.

03

Data-driven destination management

Running a destination on live evidence, drawing on Hungary's national real-time tourism data system and the AI forecasting built on it.

04

Measurable sustainability

Turning digitalisation and the EU's green-claims rules into sustainability a destination can prove.

Formats

Keynote talk

A research-led talk for your conference or event.

Panel & moderation

We sit on the panel, or run it.

Workshop & training

Sessions that end with a plan your team can use.

Podcast & interview

A returning guest voice on AI and digital tourism.

Track record

See the full record of keynotes, panels, podcasts and exhibitions.

Appearances

Planning an event or a team session?

Tell us the audience and the date, and we will propose a talk.