Tailor-made digital solutions and data for DMOs and tourism SMEs.
Most tourism consultancies hand over a report and leave. We do the research and the strategy, then build the digital and AI that makes it real, and train your team so it lasts.
We work out what your destination or business should actually do, and back it with evidence.
We turn the strategy into working digital and AI tools, through our own products.
We train your team so the capability stays with you, not on a consultant's laptop.
Consulting, development, education and public speaking. Take any one on its own; what they share is a research-led way of working.
The questions a strategy depends on, answered with research and data.
Where strategy becomes a working system.
The digital and AI skills a tourism team needs, from prompting to Google visibility.
Research-led talks on AI and the digital shift in tourism.
At our core we are problem solvers, and because no two challenges are the same, neither is the way we respond. Four services, each its own, combined only when your challenge needs it.
The questions a strategy depends on, answered with research and data.
From how residents feel about tourism to a destination's online presence, we research the questions strategy depends on, then turn the answers into strategy, development and policy, for destinations, national tourism organisations and the businesses in their ecosystem.
Sector-wide
Where strategy becomes a working system.
We turn a validated idea into something that works: digital process design, pilot projects and practical AI adoption, built for how tourism organisations actually operate. Where it fits, we deliver this through our own brands, Visible Tourism and AI4Tourism.
ProofA custom scoring system applied across the provider base to map digital readiness.
The digital and AI skills a tourism team needs, from prompting to Google visibility.
Workshops, courses and one-to-one mentoring that build digital and AI capability inside a tourism team, from a DMO learning to use AI to a single provider getting found on Google. We deliver it under Turizmus Tudástár, Visible Tourism and ai4tourism.
Research-led talks on AI and the digital shift in tourism.
Adam Schmutz speaks on AI search visibility, online presence and data-driven destination management, in Hungarian and English, from conference keynotes to closed-door workshops. Every talk is built on our own primary research.
Whichever of the four services you take, we work the same disciplined way. Not every project needs every step, we start where your challenge is and stop at a result you can measure.
Frame
We agree the real question before answering it.
Research
We gather the evidence the decision needs.
Develop
We design the strategy or solution, with you involved throughout.
Build
We put it to work, digitally, organisationally or in service.
Measure
We check the result against the goal, and refine.
We work at every level of the tourism economy, in Hungary and internationally, with one methodology that connects them.
Operator level
Place level
Policy and system level
National bodies, destinations, universities and municipalities across Hungarian tourism.
If yours is not here, send it through the contact page and we will answer directly.
→→Ask us anythingNovitatis is a research-first consultancy and specialist network for the tourism sector. It helps ministries, destinations and tourism businesses develop through four services: consulting and strategy, development and digitalisation, education and mentoring, and public speaking. Every engagement starts from field research before any recommendation.
A strategy, a study, a programme, or an early-stage idea. Send us a short note and we will tell you whether and how we can help.
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