Build

Development & digitalisation

Where strategy becomes a working system.

We turn a validated idea into something that works: digital process design, pilot projects and practical AI adoption, built for how tourism organisations actually operate. Where it fits, we deliver this through our own brands, Visible Tourism and AI4Tourism.

Tourism's digital transition is data-driven, green and practical. It happens in working systems, not one big leap. The hard part is knowing what is working, what is not, and where the real opportunities are.

We start from what your organisation actually needs, then build: digital strategy and benchmarking, websites and digital products, and practical AI that saves time rather than adding noise. No two builds are the same, so we design each to fit how you operate and deliver it through our own brands, Visible Tourism and AI4Tourism.

What's included

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Digital process design & system integration

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Pilot & innovation projects

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AI adoption & data-driven operations

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Experience & service development

Proof

Where this has held up.

Research at scale

We built a custom scoring system to map the full online visitor journey across tourism providers, the first study of its kind in Hungary.

AI adoption with a real DMO

We led practical AI adoption and training with the VisitBalaton365 DMO team in 2025, turning AI from a buzzword into daily working practice.

Our own brands, shipping

We run live products of our own: Visible Tourism, AI4Tourism (exhibited at ITB Berlin) and Turizmus Tudástár.

Who we work with

DMO & TDM organisations
Tourism SMEs
Attractions & operators

Proof

Projects behind this service.

All projects→

Publication2023

Digital hospitality at Balaton: website study

Research analyzing the websites of more than 1,300 Lake Balaton service providers, in a co-authored book chapter (Akadémiai Kiadó, “Changing Perspectives in Today's Tourism”). It maps the quality gaps of digital hospitality – joint work with University of Pannonia researchers, a cornerstone of our academic background.

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Exhibition2026

ITB Berlin 2026 with AI4Tourism

At the world's largest tourism trade fair, ITB Berlin, we launched the AI4tourism brand (March 2026). Over 250 professional contacts in three days – our goal is to be the clear, trustworthy voice in the noise around AI: through education, a use-case bank and a consulting marketplace.

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Workshop2025

AI training for VisitBalaton365

A full-day, hands-on AI training for the VisitBalaton365 DMO team – from AI basics through prompting and data processing to image generation and the “Google Maps for DMOs” module. Delivered by the three-person team (Adam Schmutz, Bence Bukovec, Eszter Schmutz), with real Lake Balaton examples and international DMO best practices.

Read the story→

Have a system, website or tool to build?

From a pilot to a full digital workflow, tell us what you are trying to deliver and we will scope the build.

Let's work together→See Our Projects→