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Consulting & strategy2021

Cycling tourism analysis and guide training

During the pandemic cycling tourism became one of Hungarian tourism's winners, but lasting success needs deliberate development. We analysed cycling tourism as a tourism product and set out development recommendations, giving priority to the impact of the COVID-19 crisis and changing demand. The project also developed a tour-guide training that passed on the professional and practical knowledge of cycling tour guidance, laying the groundwork for human capacity and professional supply alongside the analysis.

The cycling-tourism situation analysis also covered the impact of the COVID-19 crisis, and with the tour-guide training it laid the groundwork for professional supply.

Project detail

During the pandemic cycling tourism became one of Hungarian tourism's winners , but lasting success requires deliberate development. We analysed cycling tourism as a tourism product and made development recommendations, giving priority to the impact of the COVID-19 crisis and the changing demand. The project also included developing a tour-guide training that passed on the professional and practical knowledge of cycling tour guidance , so alongside the situation analysis we also laid the groundwork for human capacity and professional supply.

Service
Consulting & strategy
Year
2021
Scope
National / regional
Methods
Situation analysis; trend and impact analysis (COVID-19); training development
cycling tourismsituation analysistour-guide trainingCOVID-19 impactactive tourismtourism product development

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