Cserkeszőlő tourism strategy
A region that is not short on attractions but disorganized and under-packaged: repositioning the tourism of Tiszazug (13 settlements) based on primary research and four international strategy models (Saba, Plan T, Linz, Perth). Delivered at the “Crown and Sword” event in Cserkeszőlő.
“Tourism opportunities of businesses in local economic development” – organizer: “Crown and Sword” Rural and Regional Development Foundation (Business Environment Development Program)
Adam Schmutz's talk at the event “Tourism opportunities of businesses in local economic development”, organized by the “Crown and Sword” Rural and Regional Development Foundation at the Baghy-Szinyei Merse Manor in Cserkeszőlő. The talk (official slide title: “Tiszazug 2035 – Repositioning regional tourism in the light of primary research”) outlines a shared tourism vision for the 13 settlements of Tiszazug. The diagnosis: the region is a “sleeping giant” – 92–94% of the district's guest nights go to a single attraction (the Cserkeszőlő thermal bath), while 80% of the 166 tourism attractions have an unmanaged Google profile. It builds on a triple methodology: classic data analysis (KSH, NTAK), engagement-based research (in-depth interviews with mayors and providers, resident and visitor surveys) and a technology-based, AI-assisted digital visibility audit. It adapts lessons from four international models (Saba, Plan T / Austria, Linz DMO 4.0, Perth) and outlines the Tiszazug 2035 vision around four pillars (a regional “Visit Tiszazug” brand, networked operation / DMO, digital visibility, experience-based tourism), plus stakeholder-engagement tools (including a strategy-generator website). Other speakers: Gusztav Laving, Adam Bauer, Anita Galo and Zsolt Kabaly.
“The region is a sleeping giant: 92–94% of the district's guest nights go to a single attraction, while the value of the other 12 settlements stays invisible.” 80% of the 166 tourism attractions have an unmanaged Google profile.